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California Beautifully Represented in New National Xfinity Mobile Ad

4 months ago

Individuals who are unapologetic, bold, courageous, confident and proud of who they are and the way they live. These are the traits the stars of the new Go Your Own Way Xfinity Mobile advertising campaign possess. The campaign illustrates how Xfinity Mobile is different from other wireless providers by giving customers control of their data options.

This new campaign also celebrates the differences that make each of us unique, and, by doing so, aims to represent the diverse customers and communities we serve.

For California, this campaign has special meaning because it features two Californians who are making an impact and a difference in their communities.

The ad opens with the captivating voice of artist, Moses Sumney singing a new take on the classic tune Go Your Own Way by Fleetwood Mac. This song celebrates the many different options available through Xfinity Mobile that allow you to ‘go your own way.’

Born in San Bernardino, California, raised in both Ghana and SoCal, and currently living in North Carolina, Moses Sumney has always been one to go his own way.

Since emerging in 2014 with a self-released cassette EP, Sumney has ridden waves of word-of-mouth praise and dynamic live performances.

That original, unapologetic approach has clearly paid off. His 2017 debut album Aromanticism topped the end-of-year lists of tastemaker hubs like Bandcamp, the New York Times, NPR, and Pitchfork. In 2019, Moses Sumney received a SXSW award for his music video work. His recently published essay, “Stateside Statelessness,” in Fight of the Century (Simon & Schuster) and his 2020 sophomore double album, “græ”, are on course to receive similar acclaim.

Bay Area native and resident Brianna Noble makes a stunning appearance in the commercial along with an 1,800-pound horse. The 25-year-old equestrian generated international attention when she rode at an Oakland Black Lives Matter protest over the killing of George Floyd at the hands of the Minneapolis Police. When asked why she brought her horse to the protest, Brianna responded that “no one can ignore a black woman sitting on top of a horse.”

Brianna “Bri” Noble is the founder and owner of Mulatto Meadows, an equestrian business dedicated to expanding the accessibility of riding and horsemanship to communities historically excluded from the equestrian world. In addition, she is leading and raising money for the project Humble, an initiative to help underserved children take horseback riding lessons for free.

Moses and Brianna fully embody what is means to go your own way and we are proud to see California represented in this new campaign.

Filed Under: California News, Community Investment, Customer Experience, In Your Area, XFINITY Products & Services

Public Safety Power Shutoff

An Xfinity technician examines a forest

Preparing for PSPS Events

Many of us are looking forward to a return to some form of normalcy as we work to rebuild and recover from the public health crisis. Californians are clever, resilient and optimistic people and we will find joy in every season no matter what happens.

While this year will probably feel very different, one thing that will, unfortunately, remain consistent is the threat of wildfires. June 1 was the official start of fire season and at Comcast we are working tirelessly to ensure we continue to serve our customers.

Concurrent with fire season, in many parts of California, we anticipate planned power outages – called Public Safety Power Shutoffs (PSPS) – during this time, which runs from June through November. When gusty winds and dry conditions are forecasted, combined with a heightened fire risk, electricity providers pre-emptively turn off the power to protect the public.

Comcast’s Internet, TV and landline telephone services for homes and businesses require commercial power to operate. During a PSPS event, these Comcast services may stop functioning within hours after the commercial power is shut off. Mobile phone service may also be affected by a PSPS event.

Comcast understands this disruption to services is frustrating and has a major impact on people’s lives and businesses. The safety of our communities and employees is our utmost priority and Comcast takes care during PSPS events to ensure public safety.

Comcast also takes care during PSPS events to ensure we’re keeping our customers informed. We’ve sent a letter and an email to our customers with important information about how to keep informed during wildfire season.

You may also see public service announcements on your local news channel reminding you how these power outages may affect your services.

Here are a few things you can do now to be prepared:

  • Confirm your contact information at xfinity.com/myaccount—We will use this information to contact you if we expect a service disruption caused by a planned power outage. You can also use My Account to check if your service has been restored.
  • Comcast Business customers can check their My Account app or the Comcast Business Status Center to get information and valuable updates.
  • Download your favorite shows and movies for offline viewing—With the Xfinity Stream app, you can watch shows and movies offline in case you lose power.
  • Download the Xfinity Connect App to receive Xfinity Voice calls via your mobile phone—Xfinity Voice customers can make and receive calls with their Xfinity phone number using their mobile phone.
  • Visit the Comcast California Blog where we will post information, updates and answers to commonly asked questions. On the blog, we’ve launched a special PSPS web page where you can get additional information.
  • Follow us on Twitter — our handle is @ComcastCA and we regularly post valuable updates.

Even if power is off, Comcast’s team never stops working for you. From our family to yours, we hope you remain safe.

Comcast Business

PODCAST ALERT: How Technology has and will help Reopen and Transform the Hospitality Industry in California

2 weeks ago

According to Visit California, the state is expected to lose $78.8 billion in travel spending from the highest travel in 2019 and is not expected to go back to those levels until 2024. Hotels and restaurants are facing new challenges as they prepare to reopen, and health and safety measures are under the microscope like […]

Community Impact

A Look Back at 2020: Our Year in Review

3 weeks ago

Photo caption (Left to Right): Chinese New Year Parade in January 2020, Lift Zones announcement at Boys & Girls Clubs of Fresno County, a Comcast technician examines an area after it had been burned from a wildfire, Comcast Leaders & Achievers scholarship winner, Black Joy Parade attendees in February 2020, Comcast’s accessibility leader joins a virtual LightHouse for the Blind event.  Across the company and […]

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