Comcast is proud to announce the return of Hella Asian, an annual fundraising event held by the Bay Area chapter of the Asian American Journalists Association, with this year’s theme being “The Comeback”.
Hella Asian spotlights Asian American and Pacific Islander voices within the entertainment and media industry, celebrating stories of resilience and revolution from individuals within our community who have advocated to advance diversity within the newsroom.
The best part? All proceeds from the event will support AAJA-SF’s annual scholarships, which subsidize expenses for Bay Area students pursuing journalism, as well as grants, workshops, and other community programming that support working Bay Area journalists. Committed to amplifying AAPI voices, Comcast has supported this event since its first debut in 2018 and is excited to continue its sponsorship again this year.
Hella Asian will be an unforgettable evening filled with live storytelling and performances from local AAPI community leaders and creatives, who are ready to celebrate their industry accomplishments and irrepressible strides against the recently increasing anti-Asian racism. Get ready to hear from a diverse line-up of Bay Area storytellers:
Ericka Cruz-Guevarra, Host of KQED’s The Bay
JP Dobrin, Filmmaker
Barnali Ghosh, Community Historian & Artist
Michelle Mush Lee, Poet & Executive Director of Youth Speaks
Richard Lui, MSNBC & NBC News Anchor, Author, and Filmmaker
Sonia Paul, Journalist
Maggie Tokuda-Hall, Author
Wendy Tokuda, Former Primetime Anchor for KPIX CBS5, KRON4 and NBC4
The night doesn’t end here. Hella Asian is giving its guests the full package: dinner and a show. Combining culture with their delicious culinary innovations, El Chino Grande, Ox & Tiger, and Joodooboo are ready to bring their local flavors to the next level. Be prepared to raise a glass to our speakers with AAPI-owned beverages, Dokkabier, Hobo Wines, and VERVET, throughout the night. Now, this is a comeback.
Join in on the celebration!
When: Thursday, June 30, 2022
Where: The Commons, KQED Headquarters (see map)
