Xfinity, in partnership with Universal Pictures, hosted more than 100 Alpha Kappa Alpha (AKA) Sorority members in Emeryville for an advanced screening of the highly anticipated new film, Wicked.
AKA is an international service organization, founded on the campus of Howard University in Washington, D.C. in 1908. It is the oldest Greek-letter organization established by African American college-educated women. One of the film’s stars, Cynthia Erivo, is an honorary member.
“This partnership with one of the most influential groups of women in our nation was fantastic,” said Ken Maxey, Director of Government Affairs, who served as emcee for the evening’s festivities. “It was fun to learn that the majority of those who attended were Comcast/Xfinity customers and many were also Xfinity Rewards members.”
“The Bay Area leadership for Alpha Kappa Alpha shared with me how much the screening meant to their sorority sisters,” Maxey added. “It was a great movie and an awesome night!”
AKA members from the Bay Area, Sacramento and even as far away as the Central Valley attended the event in Emeryville, most dressed in incredibly fashionable outfits featuring pink and green…the theme colors for the sorority and for the film itself. Pink and green décor, photo ops, complimentary concessions, and giveaways enriched the experience, while fans took selfies from the pink carpet!
In her remarks at the event, Nichole Jordan, Regional Director of AKA, thanked Comcast for the partnership. She also joined in recognizing ten top-performing college students, all AKA members, each of whom received a laptop computer from Comcast as a special surprise gift that was met with great enthusiasm.
Wicked, the untold story of the witches of Oz, soars into theaters on November 22. In celebration of the film’s release, Xfinity is making sure customers stay connected at home this holiday season as they follow the Yellow Brick Road to exclusive Black Friday deals for Xfinity Internet, Xfinity Mobile, Comcast Business Mobile and NOW Mobile.
As part of Comcast excitement around the release of Wicked, Xfinity Rewards is thrilled to offer its members exclusive, magical experiences. Rewards include BOGO Fandango tickets for Silver and Gold members, and two free Fandango tickets for our Platinum and Diamond members.
Members can also enjoy a downloadable Wicked-themed activity booklet and have the chance to enter exciting sweepstakes, including a Hollywood Premiere sweepstakes and the ‘Make Your Dreams Come True’ sweepstakes, which takes you on a trip to anywhere in the world. Fans can go even deeper into special Wicked content on Xfinity’s YouTube channel and on the Black Experience on X1. The Black Experience is a first-of-its-kind destination of Black entertainment, movies, TV shows, news and more. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity features original and high-quality content from Comcast NBCUniversal and other major studios, in addition to content from many of Xfinity’s existing network partners, at no additional cost to Xfinity customers.
