Comcast Logo
  • Facebook
  • Twitter
  • YouTube

Comcast California

  • About
  • Community Investment
    • Lift Zones
    • Comcast RISE
    • Internet Essentials
  • Public Safety Power Shutoff
    • PSPS English
    • PSPS Spanish
  • Be Prepared
  • Contact

Hella Asian Connects Local AAPI Community for a Night of Cultural Rejoice

1 month ago

In partnership with Comcast, the Asian American Journalists Association held its third annual Hella Asian fundraiser, returning for the first time since its pandemic hiatus on Thursday, June 30th. The sold-out show was a major success, connecting the Bay Area Asian American and Pacific Islander (AAPI) community and its allies for an unforgettable night. 

Hella Asian was part of the KQED Live series and a night of live storytelling performed by local AAPI journalists and creators in the Bay Area, spotlighting cultural accomplishments and setbacks through a creative lens. Under the theme “The Comeback,” this year’s event explored issues such as generational trauma, the caste system, and what it means to be an Asian American in this day and age.  

Featured speakers, Ericka Cruz-Guevarra, JP Dobrin, Barnali Ghosh, Michelle Mush Lee, Richard Lui, Sonia Paul, Maggie Tokuda-Hall, and Wendy Tokuda, spoke from the heart when sharing about their experiences as people of color in the media industry. They posed challenges and questions to inspire reflection and resilience. Each performance was raw and resonated profoundly with the audience, leaving each attendee in awe.  

This year, AAPI food and beverage vendors were present for the first time in Hella Asian’s history. This opportunity gave local Bay Area businesses a chance to shine alongside the performances. It was also another example of how the Asian American experience can enhance an industry through their cultural embracement and expression. Vendors, Joodooboo, Ox and Tiger, El Chino Grande, Hobo Wines, Dokkabier, and VERVET were a hit amongst the crowd. Attendees were able to connect and interact in the most natural way possible: over a shared meal.  

All proceeds from the event will support AAJA-SF’s annual scholarships, which subsidize expenses for Bay Area students pursuing journalism, as well as grants, workshops, and other community programming that support working Bay Area journalists.  

Comcast has been the proud presenting sponsor of Hella Asian since its inception and is thrilled with how this year’s event unfolded.  

During the program, AAJA-SF’s board president, Cecilia Lei, announced the return of Rising With The Tides, a storytelling project brought to you by Comcast and AAJA-SF designed to support AAPI storytellers and amplify the stories of the local AAPI community. Each selected storytelling project will receive a grant to support the process and its creator(s). More details about the program and its application process will be revealed soon. Read more about the first round of Rising With The Tides here. 

Filed Under: Community Investment

Community Investment

Xfinity Partners with NBC Bay Area, Telemundo 48, and Family Giving Tree to Support Bay Area Students

As July comes to a close, students are beginning to prepare to go back to school. However, many students don’t have access to the basic school supplies they need to succeed in school. This year, the need is even greater as families struggle with the pandemic, inflation, and a volatile economy.  For the second year […]

Comcast Business

Comcast is Installing Back-Up Battery Cabinets in Your Neighborhood

4 days ago

As we continue to prepare ourselves and our families for another dry year in California, Comcast is working hard to prepare you for fire season and the likelihood of potential Public Safety Power Shutoffs (PSPS) by electric utilities, such as PG&E. Comcast services require commercial power to operate. During a PSPS event, Comcast services including […]

Community Impact

Xfinity Partners with NBC Bay Area, Telemundo 48, and Family Giving Tree to Support Bay Area Students

3 weeks ago

As July comes to a close, students are beginning to prepare to go back to school. However, many students don’t have access to the basic school supplies they need to succeed in school. This year, the need is even greater as families struggle with the pandemic, inflation, and a volatile economy.  For the second year […]

Terms of Service. Privacy Policy. Do Not Sell My Personal Information. Copyright © 2022 Comcast Corporation. All rights reserved.

Comcast Logo

This site uses cookies to enable your digital experience. By continuing to use this site, you agree to the use of cookies as described in our Privacy Policy.

I agree
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT