Oakland Small Businesses Owned by People of Color Apply Today to Receive a $10,000 Grant from Comcast RISE

Today, it was announced that the Comcast RISE Investment Fund will award $1 million in grants to 100 Oakland small businesses (1 to 25 employees) owned by people of color, including Black, Indigenous, Hispanic and Asian American individuals. Starting today until October 14, business owners can apply for $10,000 monetary grants to help their business reach new heights.  

During a virtual press conference, the Oakland business community officials and elected officials came together to share their thoughts on the impact that Comcast RISE will have on businesses in Oakland. Comcast was joined by the Mayor of Oakland, Libby Schaff; California Assembly Member, Mia Bonta; Alameda County Assessor, Phong La; President & CEO of the Oakland African American Chamber of Commerce, Cathy Adams; and Owner of Mannequin Madness in Oakland and previous Comcast RISE recipient, Judi Townsend. 

To help drive outreach and awareness about this Comcast RISE opportunity and provide additional support and training, Comcast also awarded a $50,000 grant to the Oakland Metropolitan Chamber of Commerce. This grant will also support the work of the Oakland multicultural chambers. 

Comcast RISE – which stands for Representation, Investment, Strength and Empowerment – has awarded marketing and technology services to 228 businesses in California so far. In addition to the Investment Fund, businesses throughout California can apply for marketing and technology services. 

“Like many others, my small business was impacted by the pandemic. Thanks to the Comcast RISE program, I can reach new audiences,” said Judi Townsend, owner of Mannequin Madness and Oakland resident. Townsend benefited from the program twice, once with the production and placement of a TV commercial and then with a technology makeover. “The application process was much more straightforward than other grants. I encourage my fellow eligible business owners to apply for the grant and technology or marketing makeovers.” 

The Comcast RISE Investment Fund monetary grants are intended to help small businesses owned by people of color grow as they navigate the challenges of the pandemic. The Investment Fund is the latest extension of Comcast RISE, the multi-year, multi-faceted initiative launched in 2020 to provide small businesses owned by people of color the opportunity to apply for marketing and technology services from Comcast Business and Effectv, the advertising sales division of Comcast Cable. 

Oakland is one of six cities nationwide that was selected to award a $10,000 grant to 100 local businesses from the Comcast RISE Investment Fund, for a total of $6 million across 600 businesses.  

Comcast RISE was formed in late 2020 to give small businesses owned by people of color, from bakeries and barber shops to childcare centers and cleaning services, the tools needed to not just survive, but thrive.  

For more information or to apply (starting Oct. 1, 2021) for either the grant program or marketing and technology services visit www.ComcastRISE.com. 

Watch the press conference: https://vimeo.com/625771262/9fbd292336