In honor of Hispanic Heritage Month, Comcast has created an online space where visitors can share their own stories of strength, resilience and inspiration in their own voices.
These personal stories will be showcased in a web-based, 3D digital American flag, where participants can upload their stories and contribute to a living, breathing, and moving visual experience. All voices, each a soundwave, will become digital threads that form the fabric of this 3D American flag, which will serve as a tribute to the diversity of America and a visual representation of the individuals and families who are moving the country pa’lante and are contributing to the fabric of America.
The digital activation is the centerpiece of Xfinity’s larger Hispanic Heritage Month marketing campaign, which celebrates the sentiment and spirit of Echando Pa’lante Juntos (moving forward together). In its most literal sense, echando pa’lante juntos means ‘moving forward together,’ never taking a step back, and acknowledging and appreciating those who have paved the way for others. On a deeper, more emotional level, pa’lante is an expression used to encourage resilience and persistence in one another, especially in times of hardship.
Xfinity customers can be part of the enchando pa’lante juntos experience. Just say “Latino” onto your Xfinity X1 bilingual remote control to access specially curated content that tells the stories of those who have moved pa’lante, forging a path for generations to follow. It highlights the origins, trajectory, and achievements of the Hispanic community and celebrates the legends and new voices of inspiration. The Xfinity Latino Hub is available all-year-round.
Comcast California whishes you a celebratory Hispanic/Latinx Heritage Month filled with pride and joy!