Individuals who are unapologetic, bold, courageous, confident and proud of who they are and the way they live. These are the traits the stars of the new Go Your Own Way Xfinity Mobile advertising campaign possess. The campaign illustrates how Xfinity Mobile is different from other wireless providers by giving customers control of their data options.
This new campaign also celebrates the differences that make each of us unique, and, by doing so, aims to represent the diverse customers and communities we serve.
For California, this campaign has special meaning because it features two Californians who are making an impact and a difference in their communities.
The ad opens with the captivating voice of artist, Moses Sumney singing a new take on the classic tune Go Your Own Way by Fleetwood Mac. This song celebrates the many different options available through Xfinity Mobile that allow you to ‘go your own way.’
Born in San Bernardino, California, raised in both Ghana and SoCal, and currently living in North Carolina, Moses Sumney has always been one to go his own way.
Since emerging in 2014 with a self-released cassette EP, Sumney has ridden waves of word-of-mouth praise and dynamic live performances.
That original, unapologetic approach has clearly paid off. His 2017 debut album Aromanticism topped the end-of-year lists of tastemaker hubs like Bandcamp, the New York Times, NPR, and Pitchfork. In 2019, Moses Sumney received a SXSW award for his music video work. His recently published essay, “Stateside Statelessness,” in Fight of the Century (Simon & Schuster) and his 2020 sophomore double album, “græ”, are on course to receive similar acclaim.
Bay Area native and resident Brianna Noble makes a stunning appearance in the commercial along with an 1,800-pound horse. The 25-year-old equestrian generated international attention when she rode at an Oakland Black Lives Matter protest over the killing of George Floyd at the hands of the Minneapolis Police. When asked why she brought her horse to the protest, Brianna responded that “no one can ignore a black woman sitting on top of a horse.”
Brianna “Bri” Noble is the founder and owner of Mulatto Meadows, an equestrian business dedicated to expanding the accessibility of riding and horsemanship to communities historically excluded from the equestrian world. In addition, she is leading and raising money for the project Humble, an initiative to help underserved children take horseback riding lessons for free.
Moses and Brianna fully embody what is means to go your own way and we are proud to see California represented in this new campaign.
https://youtu.be/7ExtUxyNv2o
